Performance Marketing Lead (Jakarta Based) - Retail Beauty & Shapewear Industry
Talent Hunts Indonesia is an Executive Search Agency based in Jakarta, currently working with a high-growth Retail Beauty and Shapewear Company, who are looking for talent for Performance Marketing Lead. This role will be responsible for owning the full ads ecosystem across TikTok, Shopee, Meta (CPAS), and Google Ads, with a primary focus on scaling ad spend while maintaining healthy ROAS. This role plays a critical part in creative storytelling, structured A/B testing, and building repeatable production systems to drive massive GMV growth. The position requires a data-driven leader with experience managing monthly budgets exceeding IDR 1 Billion and a proven track record in scaling FMCG or fashion brands within the Indonesian e-commerce landscape.
- Industry: Retail Beauty & Shapewear
- Location: Jakarta
Job Description:
- Ads Strategy & Scaling: Own and scale the full ads ecosystem (TikTok GMV Max, Shopee Ads, CPAS, and Google Ads) while minimizing ROAS reduction. Define specific ad models for each funnel stage from awareness to repurchase.
- Creative Innovation: Build a repeatable creative production system. Brief and direct video editors and UGC creators to produce high-performing hooks and narratives based on structured A/B testing.
- Affiliate Boosting: Create and implement SOPs for scaling top-performing affiliate content, especially on TikTok, to maximize secondary reach and conversion.
- Data Storytelling: Own full-funnel and creative reporting. Translate complex data into actionable next steps with quantifiable targets rather than vague plans.
- Campaign Orchestration: Align ads execution with product launches and PR campaigns. Coordinate the cross-platform calendar across TikTok, Shopee, and Google.
- Leadership: Manage and mentor the Performance Marketing Specialist, fostering a results-oriented team culture.
Requirements:
- Minimum 5+ years of experience in e-commerce performance marketing, preferably for FMCG, Beauty, or Fashion brands.
- Proven experience leading or managing a performance marketing team.
- Demonstrated experience managing digital marketing budgets of IDR 1+ Billion per month across multiple platforms.
- Deep expertise in TikTok Ads (GMV Max/Manual), Shopee Ads, Shopee x Meta CPAS, and Google Ads.
- Proven track record of scaling ad budgets 2x–5x while maintaining or improving ROAS.
- Strong understanding of performance storytelling, hooks, and building creative testing pipelines.
- Expertise in TikTok Affiliate Boosting and managing high volumes of content (especially for Meta).
- Data-driven mindset with the ability to turn deep analytics into immediate action.
- Fluent in Bahasa Indonesia; English proficiency is an advantage.
Gedung Treasury Tower 1, Lt.7 Unit F. Jl. Jend. Sudirman Kav 52-53 Kebayoran Baru Jakarta Selatan Telephone (021) 50208136