Marketing Head (Jakarta Based) – E-Cigarettes & Vape Industry
Talent Hunts Indonesia is an Executive Search Agency based in Jakarta, currently working with a fast-growing brand in the E-Cigarettes and Vape industry, who are looking for a strategic and growth-oriented Marketing Head. Based in Jakarta, this senior leadership role is fully responsible for steering the company’s brand architecture, managing media and PR relations, overseeing creative content direction, and driving aggressive online and offline growth campaigns. Operating within a highly dynamic and regulated consumer market, the ideal candidate will combine deep digital marketing acumen with strong field mobility, brand positioning expertise, and proven leadership in scaling consumer touchpoints across retail and digital platforms.
Responsibilities:
Brand Strategy & Growth Leadership: Formulate and execute comprehensive long-term brand strategies, market positioning, and growth roadmaps to maximize market share and consumer engagement.
Media & PR Management: Establish and nurture strategic alliances with media outlets, key retail accounts, industry influencers, community partners, and key opinion leaders (KOLs) within the lifestyle and vape sectors.
Omnichannel Campaign Execution: Plan, execute, and govern integrated online and offline promotional campaigns, trade marketing initiatives, and brand activation events while optimizing the marketing budget for high ROI.
Social Media & Creative Direction: Oversee digital platforms (TikTok, Instagram, community channels) and lead multidisciplinary creative teams in producing high-converting, policy-compliant marketing collateral and digital content.
Data-Driven Performance Analytics: Conduct granular performance tracking across campaign KPIs, consumer behavior trends, and competitor dynamics; deliver strategic reporting and actionable insights directly to executive leadership.
Cross-Functional Alignment: Collaborate closely with product development, trade sales, and legal compliance teams to align brand messaging with regional distribution strategies and industry regulations.
Requirements:
Bachelor’s or Master’s Degree (S1/S2) in Marketing, Communications, Business Administration, or a related discipline.
Proven leadership experience in a senior marketing capacity (Marketing Head / Senior Marketing Manager), with demonstrated expertise in scaling consumer brands through performance and brand marketing.
Industry Preference: Prior professional background or deep familiarization with the Vape / E-Cigarette Industry, FMCG, Lifestyle, or Consumer Electronics sectors is highly preferred.
Expert mastery of digital marketing ecosystems, social media algorithms, content production workflows, and trade marketing activations.
Fluent in English (both written and verbal) for high-level strategic presentations, executive alignment, and international vendor negotiations.
Operational Mobility: Must possess a personal motorized vehicle with a valid driver’s license (SIM A / SIM C) for routine field visits, activations, and media meetings.
Exceptional leadership, data analytical capabilities, creative storytelling, and high-pressure adaptability.
Willing to be based in Jakarta.
Gedung Treasury Tower 1, Lt.7 Unit F. Jl. Jend. Sudirman Kav 52-53 Kebayoran Baru Jakarta Selatan Telephone (021) 50208136