KOL Manager (Soho Capital, Jakarta Barat Based) – Cosmetics & Skincare Industry
Talent Hunts Indonesia is an Executive Search Agency based in Jakarta, currently working with a fast-growing beauty enterprise in the Cosmetics and Skincare industry, who are looking for a highly strategic and creative KOL Manager. Located at Soho Capital, West Jakarta, this leadership position is fully responsible for steering end-to-end Key Opinion Leader (KOL) and influencer strategies across key social media channels (with heavy focus on TikTok and Instagram). The role demands a data-driven marketing leader who can bridge high-converting influencer partnerships with internal creative content production, leading a dedicated team of KOL specialists and content creators to drive brand awareness and viral growth.
Responsibilities:
KOL & Influencer Strategy Execution: Lead and oversee comprehensive end-to-end KOL campaigns across social media platforms (primarily TikTok and Instagram) aligned with brand identity and revenue goals.
Team Leadership & Creator Management: Supervise, mentor, and develop both the internal KOL execution team and the Content Creator team to ensure content quality, high production output, and strict delivery timelines.
Creative Direction & Content Approval: Review and approve KOL selection, brief concepts, storyboards, and final creative deliverables; provide strategic guidance on social media trends, storytelling, and viral content formats.
Cross-Functional Collaboration: Partner closely with internal Brand, Creative, and Digital Marketing teams to co-develop engaging, high-performing campaign assets and live-commerce activations.
Commercial Negotiation & Budgeting: Direct rate negotiations, contract agreements, and campaign budget allocation with high-tier KOLs, talent agencies, and MCN partners to optimize campaign ROI.
Analytics & Performance Optimization: Monitor and analyze key campaign metrics (engagement rates, ROAS, conversion metrics, reach); translate raw data into actionable insights and strategic reports for management.
Relationship Management: Nurture long-term, sustainable partnerships with top-performing beauty influencers, talent managers, and digital content creators.
Algorithm & Trend Tracking: Stay ahead of fast-evolving platform algorithm updates, viral trends, and emerging digital marketing tools to maintain competitive brand presence.
Requirements:
Bachelor's Degree (S1) in Communication, Marketing, Business Administration, Advertising, or a related field.
Minimum 4–5 years of solid experience in KOL / Influencer Marketing, with a proven track record serving in a Supervisory or Assistant Managerial capacity within the Beauty / Skincare industry.
Demonstrated experience in leading, mentoring, and scaling team members (KOL specialists and content creators).
Extensive Local Network: Established direct connections with top beauty, lifestyle, and skincare KOLs/creators across TikTok and Instagram.
Deep mastery of social media algorithms, content performance analytics, and ROI evaluation metrics.
Fluent in Bahasa Indonesia and English (both written and spoken) for vendor negotiations and executive management alignment.
Strong negotiation, contract drafting, project management, and multi-tasking capabilities.
Willing to be fully based at Soho Capital, Jakarta Barat.
Gedung Treasury Tower 1, Lt.7 Unit F. Jl. Jend. Sudirman Kav 52-53 Kebayoran Baru Jakarta Selatan Telephone (021) 50208136