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Brand Manager (Jakarta Based) – Electronic Cigarettes
Talent Hunts Indonesia is an Executive Search Agency based in Jakarta, currently working with Electronic Cigarettes Company, who are looking for talent for Brand Manager. This role will be responsible for shaping brand strategy, driving integrated marketing campaigns, leading creative direction, and supporting product development to strengthen brand presence in a highly competitive lifestyle and tech-driven market.
- Location: Jakarta
- Industry: Electronic Cigarettes
Job Description:
- Develop, refine, and maintain brand strategy, identity guidelines, and positioning.
- Analyze market trends, competitors, and consumer insights to shape strategic direction.
- Ensure consistent brand messaging across all platforms and internal functions.
- Lead planning and execution of digital, offline, influencer, and retail marketing campaigns.
- Manage cross-functional coordination to ensure timely and high-quality implementation.
- Monitor and analyze campaign results to optimize strategies based on data.
- Collaborate with product teams on naming, packaging, launch plans, and messaging.
- Support go-to-market strategies for new products and seasonal releases.
- Identify new category opportunities and audience segments for brand growth.
- Lead creative direction including visuals, copywriting, and tone of voice.
- Ensure aligned communication across social media, website, PR, advertising, and sales.
- Review and approve key creative assets to maintain brand consistency.
- Manage partnerships with agencies, KOLs, influencers, and BTL vendors.
- Oversee contract management, budgeting, production processes, and deliverables.
- Track brand performance, market penetration, sentiment, and engagement metrics.
- Prepare monthly and quarterly brand performance reports.
- Recommend strategic improvements backed by analytics and market insights.
Requirements:
- Bachelor’s degree in Marketing, Business, Communication, Branding, or related field.
- 3–5 years of experience in marketing, branding, or product management—preferably in FMCG, lifestyle, tech, or vape industry.
- Demonstrated success managing end-to-end marketing campaigns.
- Strong understanding of branding, consumer behavior, and digital marketing.
- Excellent communication, storytelling, and presentation skills.
- Ability to translate data into strategic insights and actionable plans.
- Experience working with agencies, KOLs, and creative teams.
- Strong decision-making, leadership, and project management capabilities.
- Familiar with GA4, Meta Ads Manager, TikTok Ads, SimilarWeb, Modash, or similar tools.
- Proficient in project management platforms (Notion, Asana, Trello, ClickUp).
- Knowledge of Adobe Creative Suite or Figma is a strong plus.
- Creative thinker with a strong business mindset.
- Highly organized, detail-oriented, and able to multitask.
- Adaptable and comfortable working in a fast-paced environment.
- Strong collaboration and relationship-building skills.
Gedung Treasury Tower 1, Lt.7 Unit F. Jl. Jend. Sudirman Kav 52-53 Kebayoran Baru Jakarta Selatan Telephone (021) 50208136