Senior Brand Manager

By Function Account Management 7 Accounting & Finance 31 Administration 6 Business Development 27 Compliance 2 Consultant 3 Customer Service 1 Developer 9 Engineering 19 Engineering 15 General Management 5 Health and Safety 3 Human Resources 27 Information Technology 33 Legal 6 Logistics & Supply Chain 11 Manufacturing 26 Marketing 22 Merchandising 2 Operations 18 Other 30 Production Management 15 Project Management 13 Quality Control 10 Research 7 Risk Management 1 Sales 60 Sales & Marketing 29 Supply Chain 4 Trading 1 By Industry Advertising 3 Agriculture 5 Automotive 47 Banking & Finance 9 Chemical 17 Construction 12 Consultancy 6 Consumer Goods / FMCG 44 Digital 12 E-Commerce 9 Engineering 20 Fintech 10 Garment/Textile 2 Hospitality 4 Hotel, Restaurant, Cafe 4 Information Technology 39 Logistics 8 Manufacturing 21 Manufacturing 1 Market Research 1 Mining 21 Oil & Gas 13 Online 4 Other 58 Pharmaceutical 9 Power Generation 1 Professional Services 4 Property & Real Estate 9 Retail 5 Trading and Distribution 5

Responsibilities:

Responsible to analyze brand positioning and consumer insights.
Responsible for establishing brand elements into plans and go-to-market strategies.
Manage a team of marketing people working on brand initiatives
Responsible to measure and report performance of all marketing campaigns, and assess ROI and KPIs of the division.
Monitoring market trends, research consumer markets, and competitors’ activities.
Overseeing new and ongoing marketing and advertising activities of the brand.
Responsible for monitoring product distribution and consumer reactions.
Devise innovative growth strategies.
Align the company around the brand’s direction, choices, and tactics.
Reporting to the Group Business Unit Head.

Requirements:

Bachelor's degree in any related field.
Minimum 4-5 years experience in Brand Management (FMCG).
Strong communication skills.
Experience in handling end to end Brand Management.
Strong analytical and strategical thinking.

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